Compass Guide To Marketing

We developed this guide for entrepreneurs to better understand the fundamentals for building the ultimate digital & growth marketing strategy for their businesses.

DIGITAL

What is Digital Marketing?

Growth marketing isn’t about fixating on one part of your funnel. Growth Marketing is about creating sustainable/repeatable growth. Growth marketers are data-driven pros who work tirelessly to find innovative ways to drive user acquisition, keep customers engaged, retain them, and ultimately turn them into brand champions. It’s about looking at your entire customer lifecycle and using those insights to create compounding returns that drive more engaged customers.

SEO

What Is SEO Marketing?

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks. In other words: SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.

SOCIAL

What Is Social MediaMarketing ?

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

GROWTH

What is Growth Marketing?

Growth marketing isn’t about fixating on one part of your funnel. Growth Marketing is about creating sustainable/repeatable growth. Growth marketers are data-driven pros who work tirelessly to find innovative ways to drive user acquisition, keep customers engaged, retain them, and ultimately turn them into brand champions. It’s about looking at your entire customer lifecycle and using those insights to create compounding returns that drive more engaged customers.

The Difference

What Is The Difference: Traditional Marketing VS Growth Marketing ?

Traditional Digital Marketing teams focused on the top of the funnel for the business. Because then the leads get passed to the sales team for a close.And that’s usually the awareness and acquisition stage. (i.e. how do people get to know us and how many leads are we acquiring as a company) But we all know that in 2019, acquiring a customer by itself is not really growth. Acquiring engaged, returning customers, now that’s true growth. Therefore, Growth Marketing is about focusing on the whole funnel, which looks like this:

BRAND

What Is The Difference: Marketing VS Branding ?

Marketing is defined as the set of tools, processes, and strategies you use to actively promote your product, service, and company. Think of marketing as the actions you take to connect with your customers and get them to buy your products or services. Branding, on the other hand, is the marketing practice of actively shaping your brand. Branding is about defining who you are as a company. It’s your mission, your values, and what makes you special and unique. If marketing is what gets people to engage with your company for the first time, branding is what keeps them coming back for years to come.

CONTENT

What Is Branding ?

Branding is what your business needs to break through the clutter and grab your ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what you need to stand out, make an impact and take your business to the next level.

RESOURCES

Resources For Entrepreneurs

Learn digital marketing with Google, growth marketing with Facebook & brand marketing from the Futur.
PODCASTS

Best Marketing and Business Growth podcasts in 2020

Contact

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